About

Portrait of Caio Araújo

Product Designerfocused on simplifyingcomplex experiences

I'm a Product Designer at TD Business, focused on UX. I organize information, rules and roles, define the flows and turn them into screens.

I start from understanding the problem, not from the screen. I decide within real implementation constraints, and I use AI as a working tool, stating what is not yet validated.

Approach

  1. Understand

    I understand the problem before proposing any solution.

  2. Structure

    I organize flows and information to take friction out of the way.

  3. Prototype

    I get the idea on screen early, to decide with something concrete before investing.

  4. Evaluate and iterate

    I iterate with the team and the client, and use AI to compare alternatives and bring design and code closer.

Experience

  1. 2025 to presentProduct Designer · TD Business

    I define flows, design interfaces and work alongside development through delivery. The Observatório SEBRAE Moda and Masterplan Urubici cases come from here.

  2. 2023 to 2025UI/UX Designer · Freelance

    I designed flows and prototypes of digital solutions and iterated with the team and the client.

  3. 2020 to 2023Graphic Designer · Freelance

    I created visual materials focused on communication and visual consistency.

Education

  1. 2026 to 2027 · in progressMBA in AI-Driven Innovation and User Experience

    UniFast

  2. 2025 to 2026 · finishingPostgraduate Degree in UX Design

    Centro Universitário Belas Artes de São Paulo

  3. 2019 to 2023Bachelor's Degree in Graphic Design

    UNIVALI

Path

Graphic Designer · FreelanceUI/UX Designer · FreelanceProduct Designer · TD Business
Bachelor's in Graphic Design · UNIVALIPostgraduate in UXMBA in AI + UX
Bachelor's in Graphic Design · UNIVALI2019 to 2023
Graphic Designer · Freelance2020 to 2023
UI/UX Designer · Freelance2023 to 2025
Postgraduate in UX2025 to 2026
Product Designer · TD Business2025 to present
MBA in AI + UX2026 to 2027